Category: Fashion & Apparel

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Japan makes some of the world’s best-loved watches — from affordable icons to serious horology. Buying in Japan can mean great selection and tax-free savings. Here’s the guide.

The big Japanese brands

• Seiko — from the budget-hero Seiko 5 to divers and the higher-end Presage and Prospex lines.
• Grand Seiko — Seiko’s luxury arm, prized for finishing and the Spring Drive movement.
• Citizen — famous for Eco-Drive (light-powered) watches; great value.
• Casio & G-Shock — indestructible everyday and tough watches; cult favorites.
• Orient — well-loved affordable mechanicals.

What to buy in Japan

• Domestic-only (JDM) models — some references are sold only in Japan.
• Seiko 5 & G-Shock — often cheaper here, with wide selection.
• Grand Seiko — see the range in person at boutiques and department stores.

Where to buy

• Yodobashi & Bic Camera — huge selection, tax-free, English support; see our electronics guide.
• Department stores for Grand Seiko and premium lines.
• Don Quijote for cheap Casio/G-Shock — see the Donki guide.
• Secondhand shops for vintage deals — see secondhand shopping.

Save money

• Bring your passport for tax-free shopping — watches are a great tax-free buy.
• Compare prices between big electronics stores.
• Check international warranty if it matters to you.

Tips

• Buying from abroad? Many models are on Amazon , or use a proxy service for JDM references.
• A watch makes a lasting gift from Japan.

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A kimono or yukata makes a beautiful souvenir — and wearing one is a highlight for many visitors. Here’s the difference, whether to rent or buy, and how to shop smart.

Kimono vs yukata

• Kimono — the formal, lined robe worn year-round; more layers, more expensive, more involved to wear.
• Yukata — a light, casual cotton kimono for summer and festivals (and onsen towns). Cheaper and easy to wear — the best pick for most travelers.

Rent or buy?

• Rent for the experience — rental shops in Kyoto, Asakusa, and Kanazawa dress you and style your hair, perfect for strolling and photos.
• Buy a yukata as a wearable souvenir — affordable, packs flat, and easy to wear at home.
• Buy a quality kimono if you want a keepsake; vintage kimono are gorgeous and often inexpensive secondhand.

What you need to wear one

A yukata set typically includes the robe, an obi (sash), and often geta (wooden sandals). For kimono you’ll also want the under-layers and accessories — rental shops handle all of this for you.

Where to buy

• Department stores & specialty shops for new pieces; bring your passport for tax-free.
• Vintage & secondhand — see our secondhand shopping guide for beautiful, affordable used kimono.
• Don Quijote and tourist areas for cheap yukata; see the Donki guide.
• From abroad: yukata and accessories on Amazon , or a proxy service for vintage finds.

Tips

• Rent early in the day and book ahead in peak seasons like cherry blossom time.
• Left side over right when wrapping — right over left is only for the deceased.
• A yukata is a lovely, lightweight gift too.

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Japanese fashion spans everything from perfect everyday basics to avant-garde design and world-famous denim. Whether you’re shopping in Japan or from abroad, here are the brands and categories worth knowing.

Everyday essentials

• Uniqlo — affordable, high-quality basics and clever fabrics; see our Uniqlo vs Muji comparison.
• Muji — minimalist, no-logo staples and lifestyle goods.
• GU — Uniqlo’s trend-focused, budget sister brand.

Premium & designer

• Comme des Garçons, Yohji Yamamoto, Issey Miyake — Japan’s legendary avant-garde designers.
• Sacai, Undercover, Kapital — beloved contemporary labels with cult followings.
• Beams & United Arrows — influential select shops carrying their own lines and others.

Denim & workwear

Japan is the global capital of premium selvedge denim. Brands like Momotaro, Iron Heart, Studio D’Artisan, and Full Count are prized worldwide for their craftsmanship. Okayama (Kojima) is the denim heartland if you’re a serious fan.

Streetwear & vintage

• Streetwear: the birthplace of many iconic labels; explore Harajuku and Ura-Hara.
• Vintage: Shimokitazawa and Koenji in Tokyo are treasure troves; see our Tokyo guide.

Where to buy

In Japan: department stores, select shops, and neighborhood boutiques (tax-free for tourists — bring your passport). From abroad: YesStyle and Amazon carry many pieces; for Japan-only items and vintage, use a proxy service like Buyee or ZenMarket.

Pair your wardrobe finds with other great things to buy in Japan.

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Uniqlo and Muji are two of Japan’s most beloved exports, and both are cheaper and more complete in Japan than abroad. But they’re not the same — here’s what each does best and what’s actually worth buying on your trip.

The quick difference

• Uniqlo — affordable, high-quality basics and clever performance fabrics. Think wardrobe staples.
• Muji — minimalist lifestyle: homeware, stationery, storage, snacks, skincare, and simple clothing.

What to buy at Uniqlo

• Heattech base layers — perfect for a winter trip and packing light.
• AIRism for hot, humid summers.
• Ultra Light Down — packs into a pouch; a traveler’s favorite.
• UT graphic tees — Japan-exclusive anime and art collabs make great souvenirs.

What to buy at Muji

• Stationery & pens — simple and excellent; see our stationery guide.
• Travel organizers & toiletry bottles — genuinely useful.
• Snacks — the baumkuchen and rice crackers are cult favorites.
• Skincare & aroma — affordable, fragrance-free basics and essential-oil diffusers.

Why buy in Japan?

Both chains are larger, cheaper, and better-stocked in Japan, with Japan-only items and tax-free shopping for tourists (bring your passport). Flagship stores (like Ginza) are worth a visit in their own right.

Can’t get to Japan?

Both ship in many countries, and you’ll find some items on Amazon . For Japan-only pieces, a proxy service works well. Pair your haul with picks from our best gifts from Japan.