Japanese Watches: Seiko, Citizen, Casio & Where to Buy

Some links below are affiliate links. If you buy through them, Japan Trove may earn a small commission at no extra cost to you.

Japan makes some of the world’s best-loved watches — from affordable icons to serious horology. Buying in Japan can mean great selection and tax-free savings. Here’s the guide.

The big Japanese brands

• Seiko — from the budget-hero Seiko 5 to divers and the higher-end Presage and Prospex lines.
• Grand Seiko — Seiko’s luxury arm, prized for finishing and the Spring Drive movement.
• Citizen — famous for Eco-Drive (light-powered) watches; great value.
• Casio & G-Shock — indestructible everyday and tough watches; cult favorites.
• Orient — well-loved affordable mechanicals.

What to buy in Japan

• Domestic-only (JDM) models — some references are sold only in Japan.
• Seiko 5 & G-Shock — often cheaper here, with wide selection.
• Grand Seiko — see the range in person at boutiques and department stores.

Where to buy

• Yodobashi & Bic Camera — huge selection, tax-free, English support; see our electronics guide.
• Department stores for Grand Seiko and premium lines.
• Don Quijote for cheap Casio/G-Shock — see the Donki guide.
• Secondhand shops for vintage deals — see secondhand shopping.

Save money

• Bring your passport for tax-free shopping — watches are a great tax-free buy.
• Compare prices between big electronics stores.
• Check international warranty if it matters to you.

Tips

• Buying from abroad? Many models are on Amazon , or use a proxy service for JDM references.
• A watch makes a lasting gift from Japan.